How to Create an Effective Back Link to Your Website

How to create an effective back link to your website? Here’s what you need to know. Relevance, placement, and credibility are all important factors when building a back link. Don’t use the same link for all of your links! Then, check out these methods to get started. We will also discuss Dofollow and nofollow links. And, finally, how to create an effective back link to your website. We will review each of these in more detail in the next section.

Dofollow and nofollow links

Dofollow and nofollow back links have different effects on your search engine optimization. If a link is nofollow, it is not passed through Google’s PageRank algorithm and will not pass any link juice. If a link is dofollow, search engine bots will follow the link and pass some of their ranking factors. Therefore, the more Dofollow links you have, the better. Here are some of the tips to get quality Dofollow backlinks for your website.

Relevance

When choosing backlinks, relevancy is crucial. Backlinks are important in search engine optimization, because they tell Google that the content linked to is reliable and valuable. More relevant backlinks mean that the content is likely to show up higher in the results, thereby getting more clicks. Backlink relevance is determined by the site that is linking to your content. Links that are relevant to your topic will have higher relevance and trust values, resulting in more clicks.

Placement

A backlink has a number of important factors that affect its quality. A link should contain keywords that relate to your website and attract organic traffic. If the website is credible, the backlink will have a lower bounce rate and a low spam score. Relevancy is important to Google, since it helps it show accurate results for searchers. It should also look natural in the content of the website, helping it solve problems for its customers.

Credibility

Credibility of backlinks is a key factor to increase your website’s search engine ranking. If you are getting backlinks from a non-authoritative website, you should be cautious of their credibility. Google doesn’t like sites with spammy content, so you need to make sure that your backlinks are from a trustworthy source. A website with a high domain authority will be more credible, and a low spam score will make it appear more natural in content.

Reciprocity

Building an effective reciprocal link is vital for SEO. Your website must offer valuable content that is easily accessible to readers, and reciprocal links from quality sites will be a significant boost to your web traffic. The key to successful reciprocal linking is to build authentic relationships with high-authority websites. Use free tools to identify high-authority websites, such as Monitor Backlinks, to prioritize sites. Reciprocal links should also look natural, so that they don’t look like a link scheme.

Broken links

Having broken links on your back links can do more harm than good. Broken links are seen by Google as “bad backlinks” because they don’t pass link value to your page. Additionally, broken links might not notify you of any changes to the content of your page. This can result in negative search engine results and penalties. To prevent broken links from hurting your SEO efforts, you should fix broken links on your back links as soon as you find them.

Social signals

A few weeks ago, I discussed the impact of social signals on back links. Social signals are metrics that show how humans interact on social networks. They include likes, dislikes, shares, votes, pins and views. And while these metrics don’t necessarily indicate a back link’s quality, they do increase the number of backlinks a page will receive. Matt Cutts, Google’s head of webspam, confirmed that social signals are a factor in organic SEO.

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7 Key Steps to Content Online Marketing

One of the most important parts of content online marketing is scheduling. It is important to set realistic schedules for creating content, depending on the resources and budget you have available. Track the time it takes you to create each piece of content. Make sure your content is easy to read, offers how-to advice, and is short enough to keep your readers’ attention. Listed below are some tips to help you schedule your content. A successful content marketing strategy starts with a clear customer-centric vision.

Create a customer-centered content marketing strategy

If you’re planning to use content marketing for your online business, creating a customer-centric content strategy is a good idea. While this approach may be a little more time-consuming, it’s also likely to get better results over time. If you’re struggling to find the time to create content, consider outsourcing the task. There are seven key steps to creating effective content. Follow these steps for better results.

First, determine your target audience. Once you have determined your target audience, you need to determine how you can best cater to their needs. What problem do they have? What product do they need? This is the foundation of your content marketing strategy. When creating content, remember that you’re building a long-term relationship with your customers, and that means ensuring your content is relevant to their needs.

Second, measure your content’s success. How many times have you shared your content? Did your customers engage with it? Is it being shared as expected? These are the metrics you need to track to determine whether your content strategy is working. Once you know what makes your customers interested, it’s time to tweak your content marketing strategy. Then, measure the results. How many people shared your content?

Identify your audience

Before you begin creating content, identify your audience. A marketing persona is a detailed description of your target audience. It helps you identify the kind of content they’re most likely to enjoy and find valuable. It can also help you define your audience by age, gender, topics, and devices they use. By knowing what they want, you’ll be able to tailor your content to appeal to them and gain loyal customers.

One of the best ways to identify your audience is to observe the people who buy your products or services. While you’re researching your market, consider how similar products are being sold. Companies that sell similar products to yours know their audience well and can make your own content relevant to their products and services. Using popular hashtags, for example, can help you find them. And make sure to engage with your audience on social media to ensure they’re aware of your content.

When marketing content online, you can use demographic attributes to determine your target audience. For example, if you’re selling a pair of sneakers, you can identify the audience that buys those shoes. Your target audience may be a male, a female, or both. This information will help you better target your marketing messages and improve your business. You can also analyze your competitors’ marketing strategies to determine their audience’s buying habits.

Create a distribution plan

To get the most mileage out of your content, create a distribution plan. A distribution plan identifies the channels through which your content will be promoted, giving you insight into how well it is reaching your goals. Once you have a distribution plan in place, you can begin promoting your content. Here are some tips to help you get started:

Determine who your audience is. Your content should be targeted based on where they are in the buying funnel, so that it’s relevant to the stage they’re in. If your content focuses on informing current customers, you could create content for them, such as a blog post or a newsletter. Care content, on the other hand, would focus on informing existing customers about new products and industry trends. The goal of your distribution plan is to reach these people.

Distribution methods vary widely. Social media platforms, for instance, can help you spread your content faster. To maximize your efforts, you can use social media distribution tools such as Hootsuite. Consider online communities and forums, and look for ways to engage with them and form relationships. It’s also a good idea to use paid advertising and influencer marketing to increase your content’s reach. In addition to these channels, consider other sources of online marketing.

Create user-generated content

How can you use user-generated content for your online marketing strategy? One of the most common methods is allowing your customers to share their thoughts. For example, if you’re selling portable solar panels, you can ask your customers to submit their opinions about the product or service through a website. This allows your brand to get the real deal from its customers, while also decreasing the risk of offensive content spreading throughout the Internet.

The value of user-generated content in your online marketing campaign can’t be understated. This content is valuable because it helps people connect with you and your company. Users also enjoy sharing their opinions, and they can even help you get a brand new customer. You’ll also save money and time by allowing your fans to share their opinions of your products and services. This strategy can help your company get a high ranking on search engines and gain new customers.

User-generated content is an essential part of any successful marketing campaign. It’s the secret ingredient in boosting your brand’s online presence. You can use user-generated content in many forms, from product videos to testimonials, to custom hashtags and social media contests. And since user-generated content is created by people and not produced by companies, it is also free content that will boost your website’s rankings and improve your credibility.

Optimize your content for SEO

When it comes to content marketing, you need to think about how to optimize it for search engine optimization. Search engine spiders, also known as web crawlers, filter the content on your website. The Google bot and Bingbot crawl your website. Then, they collect this information and use it to rank your website. When a search engine finds something relevant to the topic of your page, it will display the site in search results.

SEO content is intended to boost search engine rankings and drive traffic to your website. Organic search results are displayed according to the relevance of the content, the number of backlinks pointing to your website, and how trustworthy the source is. Search engine optimized content should have keywords and be structured logically with the audience in mind. If you follow these simple steps, you’ll be on your way to boosting your website’s ranking in search results.

Using keywords is critical for SEO, but don’t stuff the content with them. Keyword stuffing is not de rigeur until 2021. Try to include your primary keyword within the first 100 words, and your secondary keywords as naturally as possible. It’s best to stick with one primary keyword and a few secondary keywords that reflect the content’s topic and search intent. If you want to increase traffic to your website, you need to use as many secondary keywords as you can.

Promote your content on social media

You might want to use different social media sites for different types of content. While posting links to your content may have worked in the past, it doesn’t work now. Instead, you need to use a more strategic approach to promote your content. When it comes to social media, timing is everything. Studies show that publishing in the early morning on Twitter and Instagram is more effective than publishing later in the day on LinkedIn and Facebook. There is, however, no “best” time to publish content on any of these social media channels.

Social media platforms are often spontaneous. However, a structured content strategy can help you produce quality content on a regular basis. You should also monitor your analytics to help you improve your content strategy. Because social media is a live platform, it is crucial to be active on a regular basis. This means posting frequently, keeping track of engagements, responding to comments and answers, and maintaining an accurate profile. However, the content must speak to your target audience and be easily accessible on their device.

When it comes to social media, you need to understand the audience and the channel. Depending on the audience, you should be as authentic as possible and use your brand voice to appeal to them. You can be serious, playful, or somewhere in between. You need to know how to market your content on social media to get the most benefits for your business. If you want to make it easier for yourself, you can use social media management apps.

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What Is CRO in Marketing?

One of the first steps to marketing online is growing web traffic. Not every user will eventually convert into a paying customer. Most conversion rates are very low. Increasing web traffic should increase conversion rates. The difficulty lies in growing organic web traffic. URLs are difficult to remember and seldom pass by word of mouth. The vast majority of users rely on search engines to find what they are looking for. This is where paid advertising comes into play.

Taking web traffic and turning it into real customers

Taking web traffic and turning it into real customer in marketing is easier said than done. Attracting meaningful web traffic is the easy part, but turning them into customers is the hard part. Without the right tactics, your website is little more than window-shopping. You need to convert those visitors into leads and customers. Here are a few tips on how to convert passive visitors into leads. Read on to discover some strategies for converting website visitors into prospects.

Using website analytics

The benefits of using website analytics go far beyond the obvious statistics. Using website analytics to understand your visitors’ behavior can help you build a loyal following, improve usability, and enhance performance. You can see how many visitors viewed each page and what they clicked on to get there. These reports can also help you determine which content is most engaging and which isn’t. And, by analyzing visitor data, you can measure how many visits you get per day, month, or year.

Web analytics are an essential part of digital marketing. Without it, you could miss opportunities to improve your marketing strategy. Using website analytics is crucial for small businesses that make big investments in websites. It tells you what elements are engaging consumers and what doesn’t. For example, you could make changes to your copy based on what works and what doesn’t. And, you can even track and analyze the results of previous marketing campaigns to make future marketing strategies more effective.

Keeping communication with customers

When you are trying to retain customers, remember that body language speaks louder than words. Avoid assuming your customers don’t care about your product or service by using unappreciative language. Instead, actively listen to their concerns and acknowledge them with positive words. This way, you will give them the confidence that you care about their needs and concerns. Also, avoid using overly technical or jargon-heavy language.

Another tip for keeping communication with customers in marketing is to create expectations. Set time frames and respond accordingly. Customers will be disappointed if their needs and desires aren’t met. Having clear, concise response times can also help your customers feel valued and appreciated. Regardless of the time of day, customers will be asking questions about everything from your products to your services, and they will want to know that you are paying attention to their needs.

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How to Optimize Conversion

If you want to learn how to optimize conversion, you need to get in the mindset of a marketing professional. It’s vital to understand what drives your website visitors to make a purchase. There are a number of key factors that influence a conversion. Jon MacDonald, founder of The Good, is one such expert. His company has worked with major brands including Nike, Verizon, Intel, and Adobe. Jon regularly contributes to conversion optimization content, and he knows what makes a website get visitors to take action.

CRO

Conversion rate optimization (CRO) involves using various methods to boost the website’s conversion rate. These methods include gathering data, running tests, and making conclusions. These insights improve the overall understanding of your marketing strategy and your customers. You should start by identifying your audience, defining key metrics, and tracking the results of different changes. Then, you should test and optimize different elements of your site until you get the desired results.

One of the best ways to increase your conversion rate is by modifying the content of your website. To achieve this, you should use the most relevant content to your site. Use relevant images, headlines, and descriptions to attract more visitors. Make sure to keep the text and layout simple, as the most effective CRO strategies are easy to implement. Moreover, you can create different variations of each page or element of your site to test which one performs better.

Conversion rate optimization

The first step in conversion rate optimization is to identify your conversion goals. What does success look like for your business? Success metrics for an online retailer may include the number of visitors who complete a purchase or visit a shopping cart. Conversion rate optimization for business website owners may consider measuring the number of leads generated or white paper downloads. Regardless of what you hope to achieve, this step is an essential part of your marketing campaign. Here are some tips to improve conversion rates for your website.

Conversion rate optimization is a process of improving a website or landing page to increase the number of leads generated. It can be done through content enhancement, split testing, and workflow improvements. The end result is highly qualified leads that generate higher revenue and lower acquisition costs. In simple terms, conversion rate is the number of visitors who converted into customers, clients, or revenue. Conversion rate is a percentage of that desired action. The more visitors your website attracts, the more profitable it is.

Testing

It is no secret that improving conversion rates is difficult. But while this process sounds easy in theory, most businesses find it difficult to measure the results of changes and apply testing. This has serious implications, as the average company spends $93 to attract a single customer but only converts a meager 1 percent of that visitor into a sale. Several sources have put this figure as high as 65 percent. To understand how to improve your conversion rates, here are some tips to get started.

Benchmarking: Before you start testing changes to your website, it is important to know how much other businesses are converting in your niche. Benchmarking will show you the average conversion rate of a particular industry, and allow you to determine what works and doesn’t. It will also help you decide which marketing tactics work best in your particular niche. If your niche is competitive, the conversion rate will be low, and vice versa.

Live chat

When you use live chat to engage customers with your website, you’re likely to see a significant boost in your conversion rate. Research indicates that up to 79% of internet users will click on a live chat window if they have questions. Moreover, a quick response time can result in $20 extra in future purchases. The following are a few strategies that you can use to maximize your live chat engagement. Read on to discover more.

Firstly, set your business hours. If you have a live chat support system, you can allow visitors a certain amount of time before the chat box appears. Five seconds is a good rule of thumb. This will give visitors sufficient time to evaluate your website and your business. Secondly, you can try experimenting with different settings and messaging to optimize the time between each visitor’s request and the chat box’s appearance. If you don’t have time to conduct extensive testing, the default message that appears on the live chat box will automatically reply.

Conversational marketing

For example, marketers can use artificial intelligence (AI) to improve the way a website responds to customers. These conversations can help brands increase engagement and sales. Moreover, the algorithms used by conversational AI can optimize the experience of a visitor, as compared to the same experience without AI. But what exactly is conversational AI? Let’s explore what these algorithms are and how they can help you improve your conversion rates.

First, conversational marketing is about creating a relationship with your audience. By identifying the pain points of your target audience, you can create an experience that is tailored to their needs. Secondly, it avoids using generic, one-size-fits-all messages. In other words, you can create conversations based on engagement metrics, time spent on your website, and pages the customer has shown interest in. For example, if a customer spent an extra minute on your website, that might be a signal that they would be more likely to purchase.

Google Analytics

In addition to the standard metrics, Google Analytics Optimize also provides additional system objectives. These include pageviews, session duration, bounces, and transaction or revenue goals. The latter are available only if you’ve granted permission for Analytics to view your eCommerce site. Other goals include impressions, clicks, and revenue from AdSense. Whether you choose to use this feature is entirely up to you. Regardless of your objectives, there are many ways to maximize the effectiveness of your conversion optimization campaigns.

Understanding when visitors are most likely to convert can help you plan messaging and other online marketing initiatives. For example, if you know that your website visitors are most likely to convert on Thursdays, you might consider changing your CTA to reference the lunch break. The same lessons apply to social media posts, email newsletters, and PPC ads. Even blog posts can be timed to reach your target audience during their preferred hours. This will help you optimize your content accordingly.

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How to Determine the Content of a Marketing Strategy

One way to determine the content of your marketing strategy is to research your target audience. Learn the age range of your competitors’ customers and their demographics. What are their interests? What personal characteristics do they have in common? All of these things can help you devise a marketing strategy aimed at attracting your target audience. Listed below are the key elements of a successful marketing strategy. Knowing your audience’s characteristics is critical to determining the right marketing strategy for your business.

Guide to developing a content marketing strategy

There are several key elements that go into creating an effective content marketing strategy. Developing a strategy for your brand and creating a content calendar are two of the most important. Without a plan, you’re unlikely to be successful in reaching your marketing goals. Developing your strategy can be a challenge, but it’s worth it in the long run. Here are some important points to keep in mind:

Your target audience. This will help you develop content that is relevant and valuable to your audience. Knowing your target audience is crucial to creating content that will ultimately drive conversions. For example, if you’re trying to increase revenue, you’ll want to focus on the sales and leads that come from your content. If you’re targeting a younger demographic, you should use the video platform TikTok, which is popular among teens. A successful content marketing strategy requires time, organization, creativity, and tools.

Having a clear, well-defined content strategy will help you create more effective content. It will make it easier to measure the success of your strategy. Make sure you measure your efforts against your objectives. Then, you can track your progress and refine your strategy. By using content marketing, you’ll build a loyal audience and increase your company’s authority on the web. In addition to content measurement, you’ll need to develop a plan to publish your content on other channels.

Examples of content marketing strategies

Whether you’re looking to generate leads or sales, having a content marketing strategy is essential. This type of content helps you create conversations and engage audiences. You can also implement a content promotion strategy to reach the most people possible through social media. The most successful content marketing strategies incorporate a central core of content on your main site or homepage, which is then repurposed through other channels, such as blog posts, videos, and email.

Creating a distinctive brand voice is important if you’re planning to stand out from the crowd. According to a recent Sprout Social study, 33 percent of consumers like brands with unique personalities. So how do you make your content more distinctive? Here are some examples of content marketing strategies:

YouTube videos are becoming an increasingly popular way to reach a wide audience. For example, the YouTube channel GoPro uses video as part of its content marketing strategy. The popular video sharing tool Buffer uses video to increase traffic exponentially. After just nine months, it reached 100,000 customers. And what’s better than that? You’ll be able to track the performance of your content and determine whether it’s working or not. Ultimately, your content strategy will help you measure how your efforts are affecting your business.

Key elements of a content marketing strategy

The Five C’s of a content marketing strategy are company focus, content creation, check-back analysis, and channel promotion. By following these elements, a content marketer can cover all bases and implement an effective content plan. In today’s highly competitive environment, content marketers must be strategic in order to get the attention of consumers and gain a competitive edge. However, this process is not an easy one. If you’re struggling to create content and implement a plan, here are some essential elements that you need to have in your content marketing arsenal.

Understanding the audience. Your audience doesn’t just make up buyers – it can also include potential customers. As such, it’s essential to know what they want before creating content that can help them make a decision. To achieve your content marketing goals, you must identify your target audience and build buyer personas. By clearly defining your audience, you can better target your content creation efforts. By identifying their needs and interests, you’ll be able to produce a compelling content plan that will draw in your audience.

Your strategy should include details about the product, service, or category you want to target. You should also define the messaging and identify any barriers or opportunities you may face. Once you’ve identified your target audience, you need to create a content platform where you can convert your audience. The most common platforms for content marketing are blogs, websites, and landing pages. You should make sure that your content is designed to meet their needs and give you measurable results.

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5 Video Marketing Tips For Your Business

Before you begin producing videos for your business, you’ll want to create a comprehensive video marketing plan. Include who will be involved, what type of videos you’ll produce, and how you’ll measure your success. Make sure your plan addresses any concerns from senior executives and highlights the benefits of video marketing for your company. Below are some tips to help you get started. Read on to learn more. Also, read up on Paid video advertising to learn about the benefits of paid video marketing for your business.

Explainer videos

Creating and posting explainer videos are essential to a business’s online marketing strategy. In fact, a video is two times more likely to be shared among friends than any other content, which means that it has more potential to go viral. Plus, people prefer to watch videos than read lengthy text, so the chances of them seeing your video are much greater. So, make the most of your video marketing efforts by creating an explainer video today!

Create an explainer video that introduces your brand and product. Include a call-to-action directing viewers to your website, sign-up page, or download your app. Avoid using too technical language and keep your videos conversational. Don’t forget to make your videos visually appealing, too. They can be animated or feature screenshots of the actual product. The more interesting and creative your video, the more likely your viewers will be to click on the call to action.

Brand videos

The most effective way to use video in your marketing strategy is to publish it on owned channels, which includes your website, digital documents, email lists, apps, and more. The purpose of the video and how it is distributed will determine its placement in the marketing funnel. Brands can use this technique to promote new products or services. However, it is important to consider the impact that video marketing will have on your sales, so use it wisely.

The benefits of creating brand videos for video marketing are many. Videos can connect with a larger audience, and they provide a bridge between a brand and its consumers. Unlike audible content, video content increases retention power by 65%! Videos boost traffic and engagement and improve rankings in search engines. Additionally, a video will improve your E-mail’s open and click-through rates. These benefits can help you increase conversions and nurture leads.

Webinars

Using video to promote your webinars is an excellent way to attract new customers and gain more exposure for your business. In addition to video, you can also use pop-up calls to action to get people to join the webinar and to get their email address. However, make sure that your webinar is as interactive as possible. Make sure that your viewers can interact with you by asking questions and leaving comments during the webinar. You can also include social media shares and embed videos on your site to increase your registrations and engagement rates.

One great way to increase your webinar subscriptions is to create a teaser video. Teasers can be as short as two minutes, but they should still grab the attention of your audience. Try to avoid long videos, and stick to short, interesting clips. Make sure that the video contains plenty of graphics and animation. This way, your audience will be engaged and will want to attend the webinar. This way, your webinar will have a higher chance of success.

Paid video advertising

You may have heard of paid video advertising, but do you know how it works? Paid video advertising can be effective if you use the right strategy. The best way to make sure your ad gets the maximum reach is to refine your target audience and tailor your ads accordingly. Facebook allows you to target users based on their interests, business types, and connection types. You can also combine video ads with images to enhance your reach and increase conversion rates.

Almost all paid video advertising opportunities are available on YouTube. These ads are typically purchased on a cost-per-view basis. You can use these videos in conjunction with your paid search strategy in Google AdWords. Social media ads are another example of paid video advertising. Social media ads tend to perform like mid-funnel channels. Paid video advertising is effective when you create high-quality content and use an ad format that is not disruptive to your users.

Webinars on diversity and inclusion

Diversity and inclusion is an issue that companies need to address to be successful in today’s market. The BIPOC movement sparked a global cultural awakening, and the results are reflected in the media and business world. Demand for representation from people of color is growing, and businesses are listening to the public’s demands for more diversity and inclusion in their products and services. With that in mind, many businesses are making video content a priority.

Inclusion can be difficult to implement in all areas, but it’s crucial for businesses. Adding diversity and inclusivity to your marketing strategy can lead to more positive outcomes. By focusing on your target audience’s needs and wants, you’ll build a stronger brand that will resonate with them. Diversity and inclusion are not just buzzwords; they’re essential aspects of effective marketing. You’ll be able to incorporate the principles of diversity and inclusion into your paid content creation, including brand videos, explainer videos, and social media posts.

5 Useful Tips For Using Facebook For Business and Personal Growth

Image of Facebook app on a smartphone

There are many reasons to use Facebook, from personal improvement to business networking. Jo Trizila, a Dallas-based public relations professional, uses Facebook to help her business. She joined a group of PR professionals in Dallas, and everyone in the group has agreed not to steal each other’s business. Instead, they share tips and software for improving their work. The information that they share stays within the group, which is helpful for both businesses and personal growth.

Creating a Facebook Page

When creating a Facebook Page, you will need to select the type of page you want. Whether it is a community, influencer, or business, you will have to choose what category the page will be in. You can also choose to hide your business address, if you want to. After choosing a category, you will need to fill out all of the fields in the About section of the page. Providing as much information as possible will help people find your page.

Once you have created your page, you can start building your audience and brand. Facebook offers many free advertising tools that you can use to reach your target market. You can plan your ads in advance and set your budget accordingly. You can use your Facebook Page to promote your business and increase customer loyalty. Once you have a page, you can advertise it on other platforms. Creating a Facebook business page is very easy, and it doesn’t cost a dime.

Creating a Facebook Group

Creating a Facebook group is an excellent way to engage potential customers. Group members will be more likely to interact with you if you have regular posts and prompts to respond to questions and comments. Keeping your group active is essential to maintaining its growth. There are tools online that will help you schedule posts in advance. Engaging with your group members on a regular basis is key to its growth. Whether you want to discuss a topic of interest or just share your knowledge, posting to your group is always a great way to maintain an active membership.

First, you can add members to your Group by sending an invitation to their official Facebook names and email addresses. When someone accepts the invitation, they become a member. You can write a brief description of your Group, which will be visible to non-group members. It will let them know about its purpose and why they should join. In addition, mention a brand name, which is located on the settings tab. You can also add a custom note that details your business or movement.

Creating a pinned post

Creating a pinned post on Facebook is a useful tool to drive traffic to your website or blog. You can save up to 10 announcements on your Facebook group. Pinned posts can be an excellent way to promote your message, offer, or new feature. The good news is, you only have to create one pinned post for your page at a time. Then, you can rotate the materials regularly to increase market reach and engagement.

A pinned post appears at the top of your timeline and is labelled with ‘PINNED POST’. You can choose what type of post to pin, depending on what kind of content you plan to share and what your audience is most interested in. For example, a fashion house might pin its latest collection, whereas a small physical shop might pin the opening hours of its temporary closure. This way, people who are interested in the products or services your brand offers can easily find it.

Using Facebook Live video

To use Facebook Live video effectively, there are a few things that you need to keep in mind. Generally, your video should be visually engaging so that people will watch it later and be more likely to join your conversation. For example, if your video includes a photo or a cat, you should make sure that your camera is pointed in the direction that you want people to view it. In addition, you can add some widgets, polls, and links to your video. You can also set a description for your video and choose how to cross post it to your other channels. Lastly, once your video is finished, be sure to tag it in the right way.

Once you’ve set up your profile and have a camera, you can go live with your video. You can use your microphone and connect higher-end production equipment if you wish. Facebook automatically directs you to the Live Producer tool after you click on the video button. You can add a caption or co-host for your video. And when you’re done, you can download the video for later use. A livestream will be saved in your timeline and will be available for a few days.

Using Facebook ads

You can set a budget for your Facebook ads. A budget is the amount you’re willing to spend on an ad set. Facebook uses this amount evenly throughout the ad set’s duration. This helps you to get the most bang for your buck while still spending the least possible amount. To set a budget, click the “Set a daily budget” option. Facebook will spread the cost of your ads evenly across each day.

There are several ways to optimize your Facebook ad. The primary format is the collection ad. These are mobile-friendly and allow people to view a series of images or videos before making a purchase. Collection ads allow people to view multiple videos or photos without leaving the social media platform. They focus on one main photo or video and use other images that are listed in the collection. If you want to use a slideshow, you should use a ratio of 16:9 or 2:3.

Reaching older demographic

Marketing to the older demographic on Facebook is an effective way to build a more loyal fan base and grow your business. The younger demographics tend to use more social media sites, but the older crowd is a growing part of the online community. By engaging with this demographic, you can expand your brand in ways you might not have thought possible. Here are some tips to get started:

First of all, it’s important to understand that this demographic is still very active on the site. They enjoy the same activities as the younger crowd, such as sharing photos, videos, and status updates. Compared to younger generations, older people are more likely to share and comment on posts from other sources. They also use Facebook as a source of news and information. And according to Pew Research, television news is declining by 12% over the last year.

The Benefits of Marketing Analytics

To understand how to utilize marketing analytics to drive revenue and profit growth, marketers need to evaluate the current status of their sales pipeline and revenue metrics. Today, many marketing departments rely on reported marketing data analytics at campaign completion. These reports tend to focus on lead conversion, customer lifetime value, and sales funnel churn rate. However, these metrics are inherently flawed, and the marketing department needs to go beyond reporting to truly understand the effectiveness of a marketing campaign.

Business analysis outside of marketing

Although most business analysts specialize in marketing, non-analysts can benefit from the benefits of business analysis. Often, it is simple to apply the tools and techniques used in SWOT analysis to improve marketing efforts. A SWOT analysis is a type of analysis that focuses on strengths, weaknesses, opportunities, and threats. It can be extremely useful to any type of business, from small startups to large companies. There are many different types of business analysts, and all of them can improve a business’s bottom line.

A master’s degree in business analysis is also an option. These are programs that offer formal business analysis training for those with degrees in computer science or business. Most programs include a course devoted to the subject. This way, individuals with a background in either discipline can become successful in business analysis. Besides a master’s degree, a business analyst can also pursue a PhD in a related field. Some people consider business analytics a career path because they are interested in helping companies create better products.

The benefits of business analysis extend beyond marketing to many other departments. Business analytics can also be used to track and measure the effectiveness of marketing campaigns. Business analysts can measure a variety of other factors, including warehouse efficiency, manufacturing information, and sales pipeline. Ultimately, the goal of business analysis is to make better decisions and improve the overall performance of the company. However, there are some specific factors that make it valuable in the long run.

A core role of a business analyst is to help an organization navigate change. They can be instrumental in developing an enterprise architecture, defining and assessing strategic objectives, defining requirements, and supporting continuous improvement in processes and technologies. They also write business cases for projects, which balance time, expense, and risks. This role is critical to the success of any project. It is important to know what it involves, and why it is so important.

Benefits of marketing analytics

One of the most significant advantages of marketing analytics is that it enables companies to conduct advanced analysis to better understand their business. It helps businesses improve their customer loyalty and bottom line by improving the effectiveness of different marketing channels and content. Additionally, it can help identify latest trends in marketing and customer behavior. Marketing analytics is not limited to Amazon or other large companies. It can benefit any company that relies on data to improve its marketing. So, if you’re wondering what marketing analytics can do for you, read on to learn more about the benefits of this tool.

Marketing analytics can also help companies understand their competitors. For example, if one of your competitors is gaining new customers, you may want to investigate how he or she is doing it. Perhaps they are using different marketing channels or strategies. Understanding your competitors’ marketing strategy can give your company an advantage and increase your bottom line profitability. It can also improve your presence in the market. However, these benefits do not end there. Marketing analytics can help you improve your sales and improve your marketing efforts.

With the use of marketing analytics, organisations can become more proactive in anticipating market behavior and responding accordingly. Using data mining methods and predictive models, marketers can develop analytical models to better understand customer behavior. These models help forecast customer reactions to offers and tailor their offers to their preferences. By using analytics, marketers can also make better business decisions and increase profits. These insights can help them identify the most effective marketing strategies. If you’re interested in marketing analytics, make sure you check out SAS Customer Intelligence 360.

As a result of these insights, marketing analytics can help businesses identify opportunities for advanced analytics. By using data analytics, you can determine which marketing channels and messaging resonate the most with potential customers. Marketing analytics can also identify new opportunities for improving digital marketing and launching new marketing campaigns. This information can help you better understand which marketing campaigns to invest in and which ones are not performing as well as they should. With this insight, you can better focus your resources to increase sales.

Cost of marketing analytics

If your business is planning to implement a new digital marketing strategy, you must determine the cost of marketing analytics before you decide on a marketing strategy. It is important to use marketing analytics to gain insights from data so you can make an informed decision. Marketing efforts are meant to improve revenue, leads, and conversion rates, not to rely on gut instincts. Marketing analytics allows you to track and measure the performance of your marketing campaigns to identify areas where improvements are needed.

Many marketers are surprised to learn that a single hour of data analysis can improve the effectiveness of up to 80% of their marketing efforts. In addition to identifying which tactics work and which ones don’t, a well-designed marketing analytics strategy will help you make better decisions based on data. There are many reasons to use analytics, including improving customer satisfaction, improving your PPC ads, and boosting your sales and leads. Whether you’re a new business or an established one, analytics help you make better decisions faster.

The cost of marketing analytics software depends on your business size and scope of use. Some tools are inexpensive, but you’ll need to pay more if you have a larger team. Look for a marketing analytics solution with upgrades and add-ons. Depending on your business size, it is important to assess which features are essential and which ones are just unnecessary. Fortunately, modern marketing analytics tools can improve the performance of multiple channels and improve ROI.

One of the major restraining factors is the high cost of marketing analytics software, but a growing trend in cloud-based technologies is boosting the market. Moreover, COVID-19 outbreak has pushed organizations to take safety measures. Consequently, many product launches and conferences have been canceled. In the meantime, marketing is evolving in the digital sphere, and it’s only going to continue to do so. The growth of marketing analytics software will continue to depend on how the market responds to these crises.

Tools available for marketing analytics

There are a variety of marketing analytics tools available. Most require a monthly subscription fee, and many offer free trials that last only a few days. The disadvantage of these tools is that they typically don’t allow real-time data pulls from digital marketing platforms. The following are some of the most popular tools available for marketers. Listed below are a few of the best. You can start your search with the following three:

MixPanel. This tool lets you track events on mobile apps and websites and displays counts, trends, and information on how users interact with different content. It also lets you analyze user behavior and segment based on it. You can use MixPanel to measure the success of your marketing campaigns or improve customer experience. It’s a popular option for product managers, but it’s also great for marketing teams, too.

Google Analytics. This web analytics tool lets you analyze user behavior, such as the number of visitors, their location, and their activity. It also helps you track the effectiveness of your website ads and social media accounts. More than 50 million websites worldwide use Google Analytics, which has been around since 2005. Its wide range of functions makes it ideal for digital marketers and helps them prove their efforts are worthwhile. And it’s a great tool for digital marketers to track the impact of their marketing campaigns on their business.

Mixpanel. This tool helps marketers analyze website data, including visitor behavior and buying behavior. Its intuitive interface makes it easy for marketers to extract insights from the data. It helps marketers track individual visitor journeys and track full marketing attribution. The tool installs tracking code on websites and makes it easy to track any action that a user takes on the website. Mixpanel is available to marketers of all sizes and types. You can choose a plan that fits your budget and needs.

Cyfe. This tool helps marketers who use several different marketing channels to monitor their success. It helps them track their brand, increase search engine traffic, and keep tabs on the actions of competitors. The tool also gives you an overview of competitors and helps you outclass them in the search results. It also has a basic screener to analyze your rivals’ activity. Once you’ve chosen the right one for your business, you’ll soon be able to see its effectiveness.

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Countdown to Awesomeness 2022

2021 vs. 2022

image of Countdown to Awesomeness 2022 graphic

You can simply decide that 2022 is your best year yet!

2021 was another challenging year for many business owners and their customers.

While some states opened-up and made it easier for businesses to serve customers, other states chose to invoke strict mandates and punitive measures.

Whether you supported tougher measures or not, we should be able to agree that for a good part of the nation many business owners struggled in 2021. Some even chose (or had to) close for good.

Since 2021 is just around the corner, what are your doing to position your business for success in 2022?

What Will Your Business Success Look Like In 2022?

Having a positive mindset is always a great start. But, what areas of your business will you be specifically focusing on?

Areas Of Focus

Consider one or more of the following for your small business marketing efforts in 2022:

  • Online Presence – What can you do to make your business more findable online?
  • Conversion Rate Optimization – What improvements can you make to your business website to make it convert better for you (e.g., more calls, more contact form submissions, more purchases, etc.)?
  • Social Media Marketing – What are helpful things you can do in the social media arena to increase awareness and mindshare?
  • Customer Follow-up – What can you do to follow-up with previous customers to get them to re-engage?
  • Social-Proof – What can you do to get more customer reviews from your customers?
  • Video Marketing – Do you have one or more videos about your business? If so, how are you marketing them? If not, why not?
  • Paid Advertising – What can you do in the area of paid advertising (Google Ads, Microsoft Advertising, Facebook Ads, etc.)?

The good news is that you don’t have to take on a new job trying to figure-out how to do each one – take time out of your already busy day to implement each one. Any one of the above items can help lead you to more customers and increased sales. Make it simple for yourself. Pick one. Implement it. Monitor it. Improve it. Pick another one, and do the same.

Banner of F.A.S.T. Content Marketing System offer

Click the image above to make your content more findable.

What To Do

For all practical purposes, 2022 is already here. Devote some time to deciding what you want 2022 to look like for your business. Not quite getting to it or simply choosing to do nothing is a recipe for the same results as in 2021 – or worse. Decide on which item to focus on and boldly take steps to implement it. Stay focused on it. Make it work for you.

2022 is going to be your best year yet – again!

Best, Don

Why Companies Use Chatbots

image of a chatbot

Discover the benefits of using a chatbot on your business website

How Chatbots Help Businesses

Website chatbots are one of the fastest growing trends in business today. Businesses are using chatbots to engage with their website visitors and to increase business sales.

Keep reading to find out what a chatbot is, how it helps a business, and chatbot best practices.

What is a Chatbot?

If you’ve never heard of them, you’re not alone. In fact, many people still think they are still part of the future (like a personal jet-pack or a flying car). Yet, to business owners in-the-know, chatbots are a reality, and they are growing in popularity.

“Recently released research by Oracle shows that in the next three years, the number of chatbot users will grow exponentially from 70 million to almost 200 million.”

A chatbot is a computer program installed on a website that is designed to simulate human conversation with a website visitor.

The are Rule-based chatbots and Artificial Intelligence (AI) enabled chatbots.

Rule-based Chatbots

Rule-based chatbots use “decision trees” in order to answer questions which can be simple or complex (based on how it is trained/created by its creators). This type of bot can can offer choices, but it cannot handle free form questions where the pattern does not match what has been programmed in to it.

AI Chatbots

Artificial intelligence chatbots can learn from the interactions they have with website visitors. They are made possible through Natural Language Processing (NLP). NLP allows chatbots to intelligently respond to a user’s text input by understanding intent and context.

How Can Chatbots Help?

Companies are using chatbots on their websites as a way to:

  • Interact with website visitors in order to help the visitors find what they’re looking for
  • Help increase sales

For any business, chatbots are a great way to offer a level of instant customer service without the cost of human agents. And, the chatbots on-the-job 24/7/365.

Why Interact with Website Visitors?

A new visitor to a business website is typically a prospective customer for that business. For the prospects that are ready-to-go, they’ll just call the business they see on the website, or they’ll fill out a contact form to get things going.

For a prospect who’s not yet at this stage, they’re typically looking for a bit more information about the business. While the website content layout & menu navigation should be done in a way that makes it intuitive to find the information the prospect seeks, sometimes it’s not quite enough or not very intuitive.

A properly designed chatbot can greatly assist a prospect in getting to the information they seek quickly.

“73% of consumers are likely to use a website chatbot”

How Do Chatbots Help Increase Sales?

When a prospect gets to the information they seek about the business, the prospect is that much closer to becoming a customer, client, or patient.

“Website Chatbot Customers are 134% more likely to spend money”

Plus, a feature some chatbots have is to be able to help a prospect book an appointment for a service-based business (e.g., for a dentist, chiropractor, etc.).

Another feature can be the ability for a chatbot to get the prospect into the sales check-out process for an item they’ve showed interest in (e.g., an eCommerce website, an affiliate website, etc.).

Naturally, both of these can lead to more sales for the business.

What are the Best Practices for a Website Chatbot

Nothing is set-in-stone for the use of a chatbot on a website. Yet, it can be helpful to have a set one up so that it can simultaneously be a great experience for a website visitor AND helpful in creating more sales for your business.

The following are some helpful practices to keep in mind when setting up a chatbot for your small business website.

Have a Clear Purpose

Know what you are trying to accomplish. Dial-in your target audience, and understand what they need.

As best you can, define the visitors flow. Consider the following questions:

  • What functions should your chatbot be able to do?
  • What have your prospects and customers been asking about?
  • What information are they seeking?
  • What have they been looking to accomplish?
  • How can you help them get what they need?
  • Can you help them schedule an appointment? Buy a product? Get pre- or after-sale support?

It’s OK not to have answers for all of these questions. But, you should have at least a good starting idea of what you would need your chatbot to be able to do.

Tip – Don’t wait until you think your chatbot is 100% perfect. Otherwise, you’ll likely never get one operational.

Tip – Make use of my 70/20 Principle. Yes, I know about Pareto’s 80/20 Principle. But, my adaptation is very useful for business owners getting a project underway faster. As adapted to chatbots, develop your chatbot idea to about 70%. The idea here is to just get it operational – and tweak it over time from there. Using my 70/20 Principle, you’ll get your chatbot working faster, and you make about a 20% tweak to the bot each time you modify it. Just realize that it will likely never be at 100%. But, you can keep making improvements – 20% each time you work on it’s capabilities.

Keep The Chatbot Simple and Straightforward

Provide quick, easy solutions to common problems or requests. Only add complexity if the situation warrants it.

Include buttons for the choices.

Answer Common Questions

Set-up your chatbot to be able to help with common questions. Direct the visitor to a FAQ section on your website or to a specific section on your website where the answer is discussed.

Tip – Keep responses informative, but a short as possible. Otherwise, an response can scroll off the small window used for chats.

Tip – Add to your chatbot’s answering capability over time, as new or different questions get asked.

Tip – Incorporate a fallback response. When your chatbot can accept free-form input, consider having a creative or light-hearted fallback response in place to handle situations when it gets confused – like:

“Hmmm…that’s a new one for me. I’m not quite sure how to respond. Why not call us now to assist?”

Tone of Voice

Make your chatbot’s tone of voice friendly and welcoming. Be polite & responsive. Make it a conversational tone.

Tip – Consider giving your chatbot a bit of a light-hearted personality or other human-like qualities.

Often, the use of some simple emojis (like a hand waving, a thumbs up, a party-celebration type of emoji can make a computer, artificial intelligence app seem more approachable & helpful.

People typically realize they are interacting with an app. But, some chatbot designs allow you to include a small image to be the persona of the chatbot. I went with w fun robot-look, and I named him “I/O” (for Input/Output). Other business owners choose an image of a real person. This, combined with the ability of some chatbot app softwares to include a brief typing pause between a visitor’s input and the app’s response can make the chatbot seem more human-like.

Tip – Avoid industry jargon unless it actually makes sense to use it. For example, someone suffering from a Temporo Mandibular Joint problem is likely going to have the acronym “TMJ” in their head when their interacting with a chiropractor’s website chatbot. In that case, it can make sense to include “TMJ Relief” as an option that a website visitor is seeking information on. But, just using jargon to be using it doesn’t make sense, and it may hinder visitor interaction.

Easily Noticeable

Make sure your chatbot is easy to find. In the United States, it’s very common for a chatbot to appear in the lower, right-hand corner of the desktop website view in a browser. And, it appears in a similar position on smartphones.

Initially, chatbots appear as just an icon. They may or may not be animated. When they icon gets clicked on, a bigger window pops-up that is more conducive to be able to chat.

Just make sure the initial icon is something that looks like a chatbot icon.

Are We Done?

Let the user know when they have reached the end of their conversation with the chatbot.

When directing them to another page on the website, that’s pretty clear. But, when still within the chatbot app, help the visitor know when the chatbot is done.

Tip – Ask if the information was helpful. Or, do they need additional information. Etc. If more information is needed, provide a support phone number, access to a contact form, the ability for the visitor to get a callback or email response, etc.

Branding

Smart business owners know that company branding is very important in the consumer marketplace. Businesses should always have a congruent “look & feel” between their business website and their various social media properties & related blogs. Think: Colors, images, messages, etc.

Tip – Incorporate your company color palette into the design of your chatbot. This will make it seamlessly fit right in with your website – not look like it was a force-fit, bolt-on afterthought.

Increasing Social Awareness

You can even place one or more social media icons in your chatbot flow for the purpose of encouraging your website visitors to share your website content. If you’ve provided a positive user experience in your chatbot flow, some of the website visitors will elect to share their experience with your website with their friends. This can help bring about additional brand awareness for your business  in the social media arena.

Review Chatbot Analytics

Find out how visitors are interacting with you chatbot. Questions to ask yourself:

  • How many chatbot interactions with visitors have occurred?
  • Is chatbot use increasing?
  • What are the top interactions?
  • For eCommerce & affiliate websites, is it assisting with new sales?
  • What functionality may need expansion?

What are the Limitations of Chatbots?

Today’s chatbots are very good, but they are apps. They are typically designed to handle first-level questions. As such, they cannot think-on-their-feet as a human can.

AI-based chatbots can certainly help get closer to this, but even they have limits. For example, they typically cannot handle complex queries. They cannot read emotion, but they can determine intent.

Chatbots also typically cannot do customer-retention. They can provide programmed responses, but they cannot decide on-the-spot that it makes sense to attempt to save a customer from leaving by making them a one-off special offer.

Wrapping It Up

Chatbots are being used to answer customer questions, provide service and support, and even drive sales. A website chatbot can save your business money by answering many of the questions that your prospects & customers have, and they can do this 24 hours a day, 7 days a week.

DonRoberts.com provides website chatbot services for small business owners. Or, you can set one up for yourself.

~ Don

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