Examples of Effective Product Explainer Videos

The product you’re introducing might sound simple, but not all products need a witty video to communicate their benefits. Sometimes, a company can use the talents of a famous personality to help explain the benefits of its products. Some of these examples include Bloomberg, Asana, and WNBA All-Star Liz Cambage. Below, we’ll explore some of the best product explainer videos. We’ll also look at some examples of the most effective animations and the creative processes used to make them.

WNBA All-Star Liz Cambage

WNBA All-Star Liz Cambaga is making her first appearance in an ad for a new health product. In her new video, the athlete discusses her product. Cambage has been a champion in the WNBA for years, and she has gotten recognition for it. In addition to the WNBA, Cambage is a member of the Australian Olympic Team. She made a splash last year when she threatened to boycott the Tokyo Olympics. Her decision came after criticism for the lack of diversity in the team’s promotional photos.

A WNBA All-Star has never been more outspoken. She has been the face of the sport for the past three years. In this latest campaign, she explains a new product called the ‘Powder’ and how it will help women stay healthy. She is one of the most popular athletes in the league, and she’s done it with a lot of humor. Despite the controversy, Cambage has played in every WNBA game this season. She averages 15.6 points and five rebounds per game, and she’s the second-best player on her team behind Ogwumike.


In the Asana product explainer video, you will be shown how easy it is to use and how you can collaborate with your team using the software. This short video also showcases its beautiful user interface. Using animation and screen recording, this video captivates viewers with its simple yet effective design. You will also notice the anthropomorphic elephants that move about throughout the video. Another example is PayPal’s explainer video, which shows the features of the company’s online banking service. This one minute and thirteen-second video explains how the company’s service works and how it can benefit you and your team.

Another great feature of Asana is its video-making capabilities. If you have ever worked on a project with several different teams, you’ve probably experienced the frustrations of managing various tasks. Even the simplest projects can quickly become complicated. In such a situation, it’s easy for something to fall through the cracks. That’s where the Timeline comes in handy. It lets you visualize the various parts of a project, and it helps you keep everyone on the same page with project updates and deadlines.

Snappy Kraken

Financial professionals who need help automating their marketing and business processes will find a solution in Snappy Kraken. They can use the video production service to create product explainer videos to market their firms and products. Their video production team is on hand to record on-location videos at advisory firm offices or financial services conferences. They’re also available to create videos for financial advisors who are not able to hire a video production company.

Snappy Kraken is a SaaS marketing solution that helps financial advisors automate marketing campaigns and track business processes. Its video creators use animated, cartoon characters to explain its product. They can also integrate Snappy Kraken with Advisor Websites to track data and opt-in prospects. The combination of two leaders in their fields allows financial advisors to personalize and automate their marketing efforts.


To keep the audience interested in the new product offerings of Bloomberg, the team produced product explainer videos to communicate the basics of the service. This series was part of a set of videos that accompanied an event. The videos had to be miscellaneous and easy to understand, using limited colour palettes and animations. Bloomberg is a global information company that builds products for the 21st century. Its mission is to bring financial and news information to customers around the world.

To create a good explainer video, the team must first brainstorm ideas for the video. Then they must script out the concept. The script should include shot breakdowns and detailed dialogue. Once the script is ready, the team will start shooting. They will have the concept ready by the time the shoot is over. After the production of the video, the team will need to promote the video to the target audience. This step is crucial because the video should appeal to a particular audience.

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