How to Create B2B Videos That Get Viewers’ Attentions

There are four main types of branded videos: Brand, Explainer, Customer testimonial, and Webinar. Using a first-person narrative, you can make the case study more engaging. Brand videos focus on the culture of the company rather than products or services. Brand videos are very popular because they introduce the audience to the company’s values and culture. Brand videos can also introduce new products and services. For more information, read our article on creating a branding video.

Customer testimonials

In addition to demonstrating your product’s benefits, customer testimonials can help your potential customers visualize the benefit they’d experience with it. Choosing the right testimonials is vital, because it’s the customer’s own words that are most compelling. And you must ensure that you have enough testimonials to cover your solution set. Also, keep in mind that testimonials can vary depending on your geographical location, so make sure you have enough to cover the entire solution set.

Firstly, you must make sure your customers are satisfied with your product or service. Only happy customers are more likely to provide testimonials. Similarly, unhappy clients will not be willing to share their opinion. In such cases, you should focus on improving your services. Make it easy for your customers to give testimonials. This will give them more confidence in your company. Furthermore, customer testimonials help you to establish your brand’s credibility and reputation among potential customers.

Product videos

Brands that sell B2B products need to create a video that reaches their target audience. This type of video should provide value to the lives of your audience. It should show how your product solves their problems and highlights its benefits. Once it reaches a large audience, a good video becomes great. Here are some tips to make your B2B product video a hit:

Remember that your audience is not a talking head! Rather, they’re a group of people who are highly interested in your product. They don’t want to listen to a boring talking head. Your target audience is highly likely to be business decision-makers. Putting a face to a name makes it easier to connect with them. That’s why it’s critical to hire an expert in video production.

Explainer videos

Why use explainer videos? Well, they’re visually appealing, and they’re more likely to grab the attention of a viewer than a textual message. And the human brain processes visual information 60,000 times faster than textual information. Why not harness these two factors to explain the product or service you’re selling? You can use explainer videos to educate consumers, recruit new employees, and promote your company’s culture.

An explainer video is an animated cartoon that explains the benefits of your product or service in simple terms. These videos are a powerful marketing tool because they deliver important information in a short amount of time. Moreover, they’re a great way to persuade and influence viewers. They effectively convey the message you want to communicate in a friendly and engaging manner. And they’re an easy way to engage your customers and influence them to make purchases.


A well-designed webinar can help you build your credibility, gain trust, and cultivate relationships with potential clients. These are important ingredients of B2B success. On average, twenty to thirty percent of webinar participants are qualified leads, which is comparable to the yield of tradeshows. Webinars allow you to engage with hundreds of people in a virtual space while never leaving the comfort of your office chair. They also help you position yourself as an expert resource and educate potential consumers.

Webinars also improve your search engine rankings. Previously, search engines paid attention to businesses with good content and video materials. Webinars generate video material, which is then uploaded to video sharing sites. One 60-minute webinar presentation can easily be repackaged into ten or more short videos. This gives you more exposure for your business on search engines, which is beneficial to both your business and your customers.

Q&A videos

To create effective Q&A videos for business to businesses, you must first decide where to film the video. If you’re an employee of the company, you may want to film yourself or hire a professional film crew. Be sure to keep the questions short and focused on the main subject. If possible, choose a quiet place with natural light. Use soft materials like a white board and tape to prevent distractions.

Use multiple clips and use transitions. You can also use choppy editing for a dramatic effect. Also, include a text screen to introduce the brand and topic. Remember that your audience will be primarily male and they prefer watching videos instead of reading long paragraphs. Then, include a call to action in the video. Make sure the call to action is clear. A well-designed product page has an easy to follow call to action and clear, concise information.


In today’s B2B marketing, video content is the new content king. Video has become a powerful medium for storytelling and educating your audience. As B2B videos have longer sales cycles, you must use creative elements to reach your target audience and make your ad stand out. Here are three key elements of a video commercial for B2B businesses. These are: (i) How to make it memorable:

First of all, commercials should be brief. Too long commercials lose audience attention and lead to boredom. Moreover, commercials should be informative and engaging. Today, most B2B videos are shorter than two minutes. Hence, you should be aware of the length of your video before you shoot your ad. Keep in mind that viewers are less likely to share your video if it is too long.

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