How to Create SEO-Friendly Content

To reach your target audience, your content must be optimized and rank high on search engine results pages (SERPs). SEO boosts your efforts in reaching your audience. Creating SEO-friendly content need not be time-consuming or difficult. However, you need to know some basic principles. Listed below are the most important elements you must consider when creating SEO-friendly content. They include Internal links, Keyword research, Image optimization, and Link structure.

Internal links

In addition to improving the usability of your website, internal linking can also help you increase your website’s ranking in Google. While it is not possible to have an exact match anchor text, you can still try. Just make sure to use it in an organic way. Internal links should point to pages that have similar content and use the most relevant anchor text. To avoid being penalized by Google, use natural anchor text when internal linking.

Broken internal links send search engine crawlers and users to non-existent pages and result in 404 errors. To fix these, you can either remove the dead links or replace them with live ones. In some cases, the URLs of non-existent pages contain extra characters or are not properly formatted. In this case, you can make them relevant and update them. After resolving the problem, you can bring back broken pages by updating their URL.

Keyword research

There are some simple ways to do keyword research. First, it helps to know how many searches a keyword gets on Google. Lower volumes mean fewer visitors, and higher volumes mean more traffic and more competition. Keeping these factors in mind, you can create your content accordingly. You can also use a keyword glossary to learn more about SEO terms. By using these tools, you can improve the effectiveness of your search marketing campaign.

Once you have a list of potential keywords, you can narrow it down to the ones that are more relevant to your business. If you sell cookies, for example, you may not want to compete with global cookie companies. Focus on local search terms and niche keywords. Try keyword research tools to get ideas and find out which ones will be effective for your site. There are also many free tools that can help you determine the most appropriate keywords for your site.

Image optimization

Image optimization for search engines begins with properly describing the content of an image. The alt text, or written description of an image, tells Google what the image is and how the content is presented. This is important for two reasons: it helps visually impaired users understand the context of a page, and it can also help Google better understand your images. It is a good idea to optimize your images with keywords relevant to the content of the page.

Aside from optimizing the images, page speed is also a factor in SERP ranking. Images that take a long time to load are not good for the user experience, which could result in negative reviews or reduced conversions. Fortunately, you can implement some simple strategies to speed up page load time. Lazy loading is a simple method that allows you to load images when you need them, and to minimize the impact of other images.

Link structure

Optimising link structure is essential for SEO, but it shouldn’t be sacrificed for user convenience. Google will only count the keywords in the link anchor text, not on the page it links to. This means that you should choose text links over graphics if you want your website to get noticed by Google. Also, try to match the keywords on the linked page with your link anchor text. Creating links to other websites helps to improve your online image.

A new article will generally appear on the home page or a category or tag page. In addition, new articles may appear under the Recent Stories section of your home page. These links push new content further down the page hierarchy. This is a good strategy for SEO. Nevertheless, it can hurt your rankings if you’re able to get a link from low-quality sites. Fortunately, there are ways to avoid this problem.