How-To Guides Are a Type of Content Marketing

A good how-to guide will make your potential customers understand the process behind a product and make them visualize how to use it before making a purchase. Consider vacuum cleaners. If your guide explains how to clean them, you are much more likely to get them to buy it! And this type of content can be interactive. If you can create a guide that combines video and text, you’ll make the whole process even more interesting and compelling for your customers.


Infographics are a form of content marketing that can be used for many purposes. They can be used as offline marketing materials, such as presentation slides, eye-catching modules, or training tools for employees. They can also be used to present complex information to the public. Depending on the purpose of your infographics, they can be used to increase social media activity, as well. Here are some of the benefits of using infographics for content marketing:

One of the benefits of infographics is that it’s easier to remember them than a white paper or an eBook, so it’s a great way to increase website traffic. Research shows that visual content is more likely to be shared than text-based content, and this will enhance your visibility and boost your brand recognition. In addition, if your infographics contain credible data, you may have an opportunity to go viral.

Case studies

Content marketers use case studies in content marketing to inspire new customers to purchase their product or service. While case studies were first used for educational purposes, they are now used by many companies to attract new customers. In fact, 77 percent of companies use case studies as part of their content marketing efforts. These articles are often promoted via social media or newsletters, and a survey by Content Marketing Institute revealed that case studies are a decisive influencer in the purchasing decision of potential customers.

Case studies can be written in any format, including white papers and blog posts. The key is to write a case study that appeals to the interests of your target audience and addresses questions they may have. Case studies should also reflect the persona and values of your company, and create an emotional connection with the reader. Case studies should also be concise, but include enough information to demonstrate how your product or service has helped a client. This allows you to speak directly to your target audience and make them feel as if you are one of them.

Blog posts

Blogging is a great way to engage customers and boost your SEO. It also helps you drive more organic traffic from search engines. According to Forbes, blogs typically have 434% more indexed pages than those without. As a result, they have a higher chance of appearing on the first page of search engines. The next time you write a blog post, make it valuable and relevant to your audience. A few tips will help you create compelling posts that will capture the attention of your audience.

One method to write a blog post is to use a list. List posts can be useful for education, and they often work best with the “why” method. Why posts are helpful because they explain why things happen. They’re a good choice for opinions, rants, and factual explanations. They’re also very popular among millennials. Depending on your audience, a list post may be the right type for you.


Whitepapers can be used for a variety of purposes, including generating leads and brand awareness. To be most effective, they should follow a project plan that clearly defines expectations and due dates. Depending on the content and audience, whitepapers can also serve as an educational tool. There are several types of white papers, including informational articles, case studies, and research reports. Listed below are a few tips for writing a whitepaper.

– Use visuals: Traditionally, whitepapers have consisted of just text, but these days, whitepapers are highly visual, immersive, and more openly accessible. They also contain supplemental information and multimedia elements. Because of their large content, white papers often have a large amount of information, and visuals are more likely to help people navigate through the content. Interactive elements make it easier to read the information, allowing readers to jump straight to the sections that are most useful to them.


A recent study found that 54% of consumers want to see more videos from brands. With this, brands of all sizes need to make more videos to stand out in the content marketing crowd. The following tips can help brands create more memorable videos. Use live actors, costuming, and music changes. You can also add illustrations and animations. The best brands also have more space to express their personality through videos. Here are some examples of great videos.

Video quality is also important. As the content marketing industry continues to change and become more sophisticated, quality and relevance will become more important. While video content is gaining popularity as an alternative to written content, audiences expect videos to be well-produced, visually appealing, and highly relevant. Videos can also help build brand awareness and engage customers. A content marketing consultant like Christoph Trappe can help businesses implement best practices in content marketing. He can also help organizations set up efficient workflows for creating content.