How to Increase Email Engagement and Conversion Rate

Email engagement is the level of commitment and interest demonstrated by your recipients after they have read and engaged with your emails. You can measure this by looking at the number of unique emails opened and the total number of opens. The higher the number of unique opens, the more successful your emails were in catching your audience’s attention.

Click-through rate

The click-through rate of an email reveals how well your emails are engaging your audience. Whether it’s through a single or multiple email campaigns, a high TCTR indicates that your audience is interested in your content. However, it’s important to note that the TCTR of a campaign is not the same as the number of unique clicks. Often, the TCTR will only register a click if two people open the email at different times.

To increase your email’s click-through rate, you need to design your emails to appeal to your subscribers’ specific interests. For example, a campaign that focuses on home improvement might result in a higher CTR than one that focuses on health. However, a campaign that is geared toward the elderly or a baby is unlikely to generate the highest CTR.

One of the most important factors in increasing your email’s click-through rate is the use of images. Studies have shown that using images in email campaigns can increase click-through rates by 42%. MailChimp analyzed more than 5 billion email messages and found that using images in emails significantly increased CTR. However, when using images in emails, you should consider the size and number of images.

Conversion rate

In an email marketing campaign, the conversion rate is the percent of recipients who take a desired action, such as signing up for your newsletter or purchasing a product. The conversion rate is calculated by multiplying the number of email signups by the number of successful email deliveries. The conversion rate is important for measuring your email campaign’s success, and it can help you improve your email campaign’s results. There are several different ways to increase your conversion rate.

To measure email engagement, you can use dozens of different metrics. You can track the unique email open rate and the unsubscribe rate to get a better idea of your subscribers’ interest. In addition, you can look at relapse rates to identify effective reengagement tactics. Once you know the percentage of your list that has engaged with your email campaigns, you can determine which email messages are effective at increasing your list.

One way to improve your email conversion rate is by improving your subject lines. Research shows that about 33% of email recipients decide to open a cold email based on the subject line. Those cold emails that grab your subscribers’ attention are more likely to be converted into a lead. Try changing your subject lines and keep them relevant to the content. Also, make sure that your subject lines are as short as 60 characters. Lastly, personalizing emails is another effective way to increase your conversion rate.


One of the best ways to improve email engagement is to personalize your emails. People expect personalization and are more likely to share personal information with brands that cater to their interests. It is a proven strategy that will increase engagement and ROI. Personalization can be used at any stage of the customer journey, from sending friendly birthday emails to gently nudging a subscriber to take an action.

Several marketers are already using personalization to their advantage. For instance, the Netflix company uses this strategy to encourage users to spend money at its site. It also integrates subscriber data from its application and sends customers an email every week encouraging them to log in again to redeem rewards. Personalized email engagement will also help brands increase customer loyalty.

Email personalization is easier than it may seem. You can tailor your message based on demographic information, such as age and gender. You can even create different versions of the same email to target different segments.


Segmentation is an important part of marketing and can be applied to both B2C and B2B email campaigns. One obvious way to segment emails is by geographic location. If your email list contains a large number of contacts, it is a good idea to send different content to local and distant contacts.

Segmentation allows you to send emails to specific customers based on their interests. For example, if a customer purchased a rain jacket, you can send an email to those subscribers when the weather forecast shows rain. You can also segment based on the behavior of your website visitors. Most people visit certain pages on your website. For this, you can use a tool like BeamPulse to keep tabs on the behaviors of your visitors and create an email campaign tailored to those people.

Email subscribers are different and have different expectations. To create email campaigns that resonate with them, you need to understand the needs of these different groups. For instance, if you are a retailer, you might want to send an email to the women who spend the most money. A person who buys a product online is more likely to purchase from a company that knows their needs.

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