How to Promote Your Videos on LinkedIn
One of the most effective ways to promote your videos on LinkedIn is through captions. You can use 150-character captions to explain your video. LinkedIn also supports hashtags and @mentions, which can greatly increase your video’s visibility. Additionally, you can use LinkedIn links to drive viewers to your product page or website. You can see how to use captions in your video below. Here are some tips for making your videos stand out on LinkedIn.
LinkedIn doesn’t support native video uploads
While native video uploads aren’t available for all members, they are available for influencers and some other types of users. Rather than linking to a video on YouTube, you can simply upload a video to LinkedIn. If you’re not an influencer, share useful videos with your network. However, if you’re in the B2B space, it’s best to use native video on LinkedIn.
To upload a native video on LinkedIn, you first need to sign in to your account. Click on the Video icon in the upper-right corner of the screen. Next, select your video. Wait for it to upload. Once the video has completed uploading, you can post it on your page. You can choose between a 1:4 aspect ratio or a 2.4:1 aspect ratio. A resolution of 256X144 pixels or 4096X2304 pixels is allowed. Video bit rates can be from 192kbps to 30MB.
In addition to video, LinkedIn also has a robust analytics tool. Unlike Facebook, LinkedIn offers demographic data more useful for B2B marketers. With LinkedIn analytics, you can target the right audience. And native video may get better views and engagement because of its increased reach. The social media platform has already switched from a timeline feed to an algorithm-based feed. Therefore, native videos may have a better chance of getting noticed on LinkedIn.
Linkedin allows users to see standard metrics for promoted videos
LinkedIn offers users the option to see standard metrics for promoted videos. These metrics indicate the number of views, the average duration of each view, and click-through rate for a particular ad. Views are counted if they’re 50% of the way through the ad or when a click-through is triggered from the ad. The average click-through rate is about 12%. Linkedin also offers conversation ads, which are designed to increase interaction between businesses and members.
YouTube and Facebook have their own metrics for video views and engagement, but LinkedIn allows users to see these as well. You can create an ad to display an embedded video or create a video ad by creating a campaign. LinkedIn videos must be at least 2MB in size and have a minimum length of 30 minutes. Video ads may also have a mute option so that users can watch the content while reading the captions.
Create a special video for LinkedIn
If you want to create a special video for LinkedIn, there are three things you need to include in the content. The first is the audience, followed by the buyer’s journey. You can also include valuable insights about your competition in this type of video. In this article, we’ll talk about some of the best ways to create an effective video for LinkedIn. Besides making it short and sweet, the right content will help you boost your brand’s reach.
The best way to increase video views on LinkedIn is to create a video that highlights your business and attracts a high number of viewers. To create a video that works best for your company, make sure to keep it under 5GB. In addition, make sure to add captions to your video. You can also use LinkedIn hashtags and @ mentions to increase your video’s reach. Including a link to your product or website will also increase the number of views you get.
Include captions in your video
If you’re posting your video on LinkedIn, you’ve likely considered including captions. The good news is that it’s relatively simple to add captions to your video. All you need is a simple SRT file. This file contains the subtitles in plain text with timecodes. Adding captions on your own can be time-consuming, so if you don’t have the time to do it yourself, consider hiring a caption service.
If you’re planning to add subtitles to your video, you’ll need to follow some guidelines. Facebook allows you to use the Open Captions option, which is similar to the open captions option. Open captions, on the other hand, aren’t as noticeable and may be distracting. This option is useful when you’re uploading your video to Facebook or Instagram. However, if you’re uploading your video to LinkedIn, you can use the srt option instead.