How to Track Conversions on WordPress Sites

You can track conversions on WordPress sites with the use of a plugin like MonsterInsights. It collects attribution data such as your visitor’s UTM campaign parameters, first landing page and website referrer, and more.

This is an important step for determining whether your ad campaigns are returning a positive ROI or not. It will help you make better decisions in your marketing strategies.

Google Ads

Google Ads (formerly AdWords) is responsible for most of the ads on the internet, and it offers a variety of ways to track conversions. You can use it to track website signups, downloads, form submissions, phone calls, and more. You can also link your Google Ads account to your website for even more data.

To set up conversion tracking, log into your Google Ads account and click on Tools. Then, select Conversions. You’ll be given a snippet of code that you must insert into your site. This code determines what types of conversions to track.

Once you’ve created your conversion action, copy your Google Ads conversion ID. This is a 9-digit code that looks something like AW-123456789. Enter the Google Ads Conversion ID and Conversion Label in MonsterInsights. You’ll also need to add your eCommerce plugin, if you have one, like WooCommerce, Easy Digital Downloads, MemberPress, or LifterLMS. This is because ecommerce Google Ads conversion tracking depends on the Transaction ID to identify users.


Twitter conversion tracking is a great way to measure the return on your ad spend. It lets you see which ads and boosted posts are converting into sales or other goals, and it also allows you to track changes in performance over time. Using the conversion tracking tool is easy, but it does require some setup.

To get started, first create a new campaign in your Ads account. You’ll need to fill out a few details, including your conversion event. The conversion event is what the Pixel tracks, and it should be unique — such as a mailing list sign-up or product purchase.

Next, you’ll need to install the Twitter pixel on your website. You can do this by following the instructions in your ad account. Once you’ve done that, you can use a tool like the Pixel Helper extension to debug your set up and verify it is working correctly. Once it is, the pixel will begin transmitting data to your Ads account.

Google Adwords

Google AdWords conversion tracking is a powerful tool for anyone who wants to maximize their website’s return on investment. Whether you’re an e-commerce site or just looking to collect email leads, it can help you track your progress and figure out how to improve your strategy.

The first step in setting up AdWords conversion tracking is to link your account with Google Analytics. Once you’ve done this, you’ll be able to view conversion data in your Analytics dashboard and use Smart Bidding to optimize for specific goals.

You can also set up view-through conversions to measure how many times your ad is seen by people who visit your site. You can specify how long you want to count this data, and you can even choose which conversion type to measure.

After you’ve chosen your conversion types, you can install the Google Ads tag in WordPress. You can do this either manually or using Google Tag Manager.


Easily track purchases and conversions on your Woocommerce website using this plugin. It sends the purchase value to Adwords and enables you to analyze rich metrics, such as specific items sold or cart size. It also supports phone call conversion tracking, which allows you to identify and measure calls from your site. This feature is great for reaching new audiences and growing your business.

The plugin allows you to add multiple tracking tags in your wordpress site to track multiple types of conversions. The plugin is free and can be installed from your Admin panel. You can find the plugin in your Plugins section under “Add new”. In order to install, click on “Install” and then “Activate.” This will allow you to start tracking your eCommerce conversions. After a while, you can view the data in MonsterInsights and Google Analytics. It is important to note that it can take a few weeks for the tracking to begin working.

Frequently Asked Questions

Why is it important to know the 7 P’s of Marketing?

The 7 Ps of Marketing is the fundamental building blocks of successful marketing communication. They represent the seven most powerful tools for achieving effective marketing communications.

Ogilvy & Mather invented the 7 Principles of Marketing in 1940. They have been used with great success ever since.

These are still widely accepted as the basis of any successful marketing campaign.

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. Process
  6. Physical Evidence
  7. Permission

How do I make a testimonial clip?

A video interview format is the best method to create a memorable testimonial video. This video allows you the opportunity to ask questions about how you plan to market your business. It allows you to display your personality which is crucial when you want to be a freelance copywriter.

Most successful testimonials show genuine interest in the person they are talking about. People love hearing stories from others who’ve had similar experiences because they help them understand how they might feel if they were in the same situation.

Consider the story you would like to tell and find someone willing to share it. While you can use family and friends to help you do your job, it is best not to ask them for their advice. Instead, look for a friend with a successful career and ask them about their experiences.

When interviewing candidates, it is important to consider their age and gender as well as their occupations. You should consider choosing people who are close to you in order to feel comfortable with them.

Interviewing seniors is a good idea. Make sure they are comfortable talking about themselves, especially if you have been in the field for a while. Younger people tend to be more open than older ones, so you’ll probably get better responses if you speak to them.

When interviewing women, men, or both, be sure to ask them the same questions. You won’t be in a position to compare their answers. Be sure to record all interviews.

These videos do not require you to hire professional actors. All you need is some interesting people and a camera!

How can I create an online business video?

Video production is an essential part of any business. It helps you communicate your message clearly and succinctly. A well-produced video can help to build brand recognition and support your company.

A great video can be the difference between success in business and failure.

It takes a lot to plan, prepare, and stay focused when producing video. You should think carefully about what message you want to convey, how it will be delivered, and to whom it is being said.

It won’t make it into something useful if there isn’t a plan. It will be just another YouTube video that nobody views.

So start by defining your objectives. What is your goal? Who do you want reach? What are their online habits? What should they care about?

After you have answered these questions, it is time to pick your tools. Be sure that your tools support your goals. A webcam is not the best way to attract customers all over the globe, for example.

After you have selected your equipment, you must decide where to shoot. This can be anywhere you want, including your living space or outside. There are many factors that influence the choice, such as budget and space availability.

You must decide what you want to share in your video. You can think about your audience, and then write down everything that you want to say.

You should allow enough time to edit and polish your video before posting it to social networks. There’s always something unexpected that will happen while editing.

Follow our tips to create a business video that is high-quality and produces results.


  • 65% of people learn visually, which makes creating video tools an invaluable strategy. (
  • Recent research suggests that 62% of businesses have developed a variety of explainer videos, making them a critical asset for small, midsized businesses (SMBs) introducing their brand to the world. (
  • 49% of people watch a minimum of 5 videos every day. (
  • According to studies cited in Forbes, people spend 2.6x more time on websites with videos than those without. (
  • Statistical research shows that 47% of consumers expect a web page to load in two seconds or less, and 40% of viewers leave a website with a loading time of more than three seconds. (

External Links

How To

How to Use Videos for Your Website and Social Media Marketing

Video marketing is a powerful way to promote your business online. Because you get instant gratification from people watching your video, it’s one the most popular forms of content promotion. That makes it ideal for people who want a quick way to get their message out without spending hours researching and writing blog posts. Video marketing is a great way to increase your small business’ online presence. It can also help you engage and reach new customers. Here are some ideas to help you get started with Video Marketing.

  1. Create a YouTube Channel. YouTube is the second largest search engine after Google, making videos on specific topics related to your work is worth making. You can share your knowledge and offer value to potential clients. People may also subscribe to your channel if you like what they see. You’ll get a notification when your audience grows.
  2. Produce quality content Your content must be engaging enough that users will continue to watch it. Quality of your content is as important a quantity as it is quality. Don’t rush your video creation. Take your time so that you can capture the viewers’ attention.
  3. Plan Out Your Video Strategy. Once you start producing regular videos, you’ll want to create a strategy for how you plan to use your video marketing efforts. Do you plan to make short clips every other week? Maybe you would like to create longer videos once a month. These videos can be uploaded to social media sites like Facebook, Twitter, Instagram. Once you know this, you will be able determine which videos to make and where to upload them.
  4. Promote through Multiple Channels. Once you have established an overall strategy for your marketing campaign through video, you can select which channels you want to distribute information about you business. Popular platforms include YouTube, Facebook, LinkedIn, Twitter, and Tumblr. Make sure to use all channels properly to maximize exposure.
  5. Measure results. Although it may seem obvious, measuring the results is crucial to determine whether your efforts have been successful. Analytics tools are one way to easily measure success. Analytics tools allow you to track views and comments as well as shares and shares. Using these metrics, you can monitor progress and make adjustments as needed.
  6. Improvement over Time. If your video marketing efforts aren’t performing well, try improving over time. Continuously adjusting and testing new strategies will help you develop a successful strategy.
  7. Be Consistent With Your Videos. Consistency is important in video marketing. Consistent messaging across platforms is essential for your business to achieve its goals. You can create engaging videos but also make sure you have more content that’s relevant to your business.
  8. Get feedback from other people. It is not a good idea to enter video production blindfolded. To improve your skills, you need feedback. Ask your family and friends to offer honest feedback and suggestions. These people can give you advice in areas that you may not have considered. You can also find professional videographers that specialize in small business video productions.

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