How to Track Social Media Metrics

When you run a social media marketing campaign, it is vital to track the media metrics you generate. These are important to most businesses, because they will help you know whether or not a campaign is working. There are several ways to track these metrics, including using a native channel analytics program or an all-in-one tool like Sprout Social.


Media impressions are an important aspect of public relations and publicity efforts. They create a pathway between your brand and the audience. They give your audience an understanding of what your brand is all about. Without media impressions, you wouldn’t be able to know whether your advertising campaign is successful or not.

Impressions are counted every time a user views a piece of media content. That means that even if someone views your Facebook post a couple times, you’ll have received more impressions than if it’s seen by one person only.


Reach of media metrics refers to the total number of unique users who see your content. This is an important metric for social media because it helps you measure how many consumers are exposed to your content. For example, if you have 1,000 followers on Instagram, and you post twice a day, your reach will increase significantly. This means that you should try to extend your reach to as many consumers as possible.

Reach is important because it indicates the total number of viewers within a certain period of time. For example, an advertisement on radio may reach 80,000 people, but that may not be the effective reach. Effective reach refers to the number of targeted consumers that the advertisement reached.

Virality rate

There are a few factors that determine how viral a media is. For example, platforms that encourage creativity are more likely to become viral, such as YouTube and DrawSomething. These platforms allow users to share content with their friends, and often offer incentives for users to spread it to their networks. Another key factor to consider is the time it takes to spread a product from one person to another. If a product requires users to sign up for an account, a high virality rate is unlikely.

Developing a viral marketing strategy requires creating content that captivates an audience and addresses their pain points. Content that aims to solve a problem can become viral, and it is best to find ways to improve upon the existing product to make it more desirable for users.

Conversion rate

Conversion rate is a key metric that you can use to track your campaign’s success. It shows you the percentage of your website visitors who take a specific action, such as purchasing a product or signing up for a newsletter. Conversion rate can vary greatly depending on a business’s price point and the type of traffic that it receives.

Conversion rate is a useful metric to track if your social media efforts are bringing in the desired results. A high conversion rate means that your social media campaign is meeting business objectives. To calculate the conversion rate, you can divide the number of clicks that led to conversions by the number of people who performed that action.


Agorapulse is a platform that helps you analyze and track your social media activity. It also allows you to create custom reporting templates. These templates let you view your data by different criteria, including reach, engagement, and user name. You can also see how your brand has grown across different social channels.

Agorapulse automatically tracks shares, likes, and clicks. Shares are more engaged than likes, and are a powerful tool for boosting your brand’s reach. This social media analytics tool also tracks how many times people visit your website and how viral your content is.


Keyhole is a powerful analytics tool for social media, with a simple yet comprehensive dashboard. It tracks brand, account, and topic metrics. Whether it’s a competitor’s name, a keyword related to the brand, or a user’s search, Keyhole tracks the data. Other metrics include post volume, impressions, and reach. Keyhole also offers a topical list that helps marketers better understand their niche.

Social media is full of noise. Each month, most organizations are mentioned hundreds of thousands of times. Keyhole can help you measure the impact of each post and determine which ones are most effective.