Social Media Statistics For Business
If you want to grow your business online, knowing social media statistics is crucial. According to some reports, Facebook and LinkedIn have 122 million daily users. But Instagram and Snapchat have 150 million daily users. In addition to their large numbers, these social networks also boast high engagement rates: they have 13 times higher levels of engagement than Facebook. These statistics show the effectiveness of social media for businesses. To get started with measuring your company’s online presence, you should start by gathering data on your competitors.
Instagram and Snapchat have 150 million daily users
Instagram and Snapchat are both popular social media platforms with around 150 million daily active users. Despite the similarities, the two differ significantly when it comes to user behavior. In a recent survey, Facebook found that Snapchat users spend over thirty minutes per day, while those on Instagram spend about three minutes less. Snapchat’s UI is also more difficult to navigate and does not include a news feed or timeline. As a result, locating other Snapchat users requires a bit of knowledge.
Facebook has 122 million active users
According to the latest statistics, Facebook has 122 million daily active users. That’s more than three times as many as Twitter. The social network has two billion active users worldwide. Sixty-two percent of Facebook users are located outside the US. The number of monthly active users is even higher in Africa, with more than one billion. The following statistics show that women account for one-third of Facebook’s total monthly users.
LinkedIn has 122 million active users
LinkedIn is a social networking site with over 122 million active users worldwide. It was founded in 2002 and is headquartered in Mountain View, California. The company was bought by Microsoft Corporation in 2011 and now has 33 offices worldwide and a multi-billion dollar market cap. Members of LinkedIn can list their current job roles, skills and education details. They can also connect with others and recommend them to others. A recent survey shows that almost half of all employees use LinkedIn and over half of all employers and recruiters use it.
Instagram has 13 times higher engagement levels than Facebook
Social media giants are increasingly turning to Instagram as a marketing tool, and for good reason. Compared to Facebook, Instagram’s engagement levels are 13 times higher. It has nearly 900 million active users and accounts for 17.6% of the entire population of planet Earth. Furthermore, the visual nature of the platform increases its appeal. According to a Forrester report, brands that post on Instagram receive a per-follower engagement rate of 4.21%. This is more than six times the engagement rate for Facebook, and twice as high as Twitter.
Millennials are the generation that grew up in the digital era. These people use technology for everything, and social media is no exception. This generation does not respond to traditional marketing efforts, and they tend to spend more time on their devices. Instead of making impulse purchases, they spend a lot of time researching products and services, asking their peers what they think, and testing them out in stores and through free trials.
Gen X prefers LinkedIn
Millennials and Gen Zers are the fastest growing demographics on LinkedIn. However, they don’t use the platform in the same way as their predecessors. Millennials and Gen Zers have very different professional values, and brands and businesses should take note of this. By 2025, gen Zers will make up 27% of the workforce, and they’re using social media for professional development, learning, networking and commerce opportunities.
Baby boomers prefer Facebook
In terms of social media, baby boomers have a different approach than younger generations. Compared to younger generations, they are more likely to engage with real people and do not like intrusive marketing tactics. While traditional newspaper and television ads may still be effective, most boomers use Facebook to keep in touch with long lost friends. And they do not enjoy reading long-form articles or blogs. Instead, they would rather read a short 300-word article about a product or service.
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