The Benefits of Video for Real Estate
There are several benefits to using video for real estate. In this article, I’ll explain what a video is, how to create it, and how to include a call to action (CTA) so your audience is motivated to learn more about your listing. In the next section, I’ll discuss the cost of creating a video for real estate listings. This article is intended for real estate professionals, so the information is not solely for beginners.
Benefits of video for real estate
There are a few benefits of video for real estate. It’s a proven marketing tool, and consumers prefer to view videos than read lengthy text. Using video for your marketing efforts will increase your lead generation. In fact, 77% of clients choose the first agent they speak with. When a client sees your video, they are likely to contact you for their real estate needs. Here are some reasons to use video to increase your lead generation.
Video is a powerful medium. Those who use video get 403% more inquiries than listings without videos. According to Vidyard’s Charlie Rogers, social media managers, agents using video get three times as many response emails. Video helps build a personal connection with buyers and improves SEO results, so it’s an excellent tool to use. Video can help you stand out from the crowd and increase your chances of closing deals.
Cost of creating a video for real estate listings
Creating a video for real estate listings can help you attract potential clients to your real estate listing page. You should also consider SEO in order to rank well in local search results. You should add key phrases related to your real estate listings in the title, meta description, and tags. A video with a lead capture form can also be an effective tool for real estate agents to generate leads. The cost of creating a video for real estate listings may vary depending on the length and features of the video.
The cost of creating a video for real estate listings depends on several factors, including the length of the video and the quality of the work. The longer the video is, the more expensive it will be. Adding text overlays, titles, and special effects can also increase the cost. If the video is going to be shared on a website or social media page, make sure to provide a clear creative brief before hiring a videographer.
Quality of a video
One of the most important aspects of a marketing video for a real estate agency is the quality of the production. It is essential that the video is high quality, as it will serve as a main clip on your YouTube page, be used during listing presentations, played at conferences and in countless other capacities. A video should also be brief, not longer than two minutes, and contain only the most important information. For example, a video should highlight the most valuable parts of the business.
Among the best places to host a listing video are YouTube and Vimeo. YouTube has unlimited storage, while Vimeo limits the number of videos you can upload at one time. In both platforms, you can embed the video in the listing. Include a description of the property and business, and use licensed music if possible. Also, make sure your video does not have any flags for free or unlicensed music. Besides, a video on YouTube will give viewers another option to view properties that match their search.
Including a call to action (CTA)
If you’re creating a video ad, making sure to include a call to action is a good idea. While the actual action of calling a realtor may not be the ultimate goal, it should be an action that a viewer can take to make their next step easier. This call to action can be indirect, depending on your target audience, but it’s still important. In real estate, your target audience is typically more research-intensive and takes time before making a final decision.
Depending on the type of real estate video, you can use a combination of the above. In a video, you can offer information about the real estate process, give honest advice, and invite feedback. However, how well you incorporate these elements is largely dependent on the tools you use. Although most realtors can create videos using their smartphones, it may be worth investing in a high-end DSLR camera.
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