SEO ROI Calculator

Measure Your SEO Return On Investment

You shouldn’t have to guess whether SEO is worth it. This tool ends the guessing.

Our SEO ROI Calculator cuts through the marketing jargon to show you the Return On Investment (ROI) and the actual dollars a proper search engine optimization could mean for your business.

Just enter three simple numbers about your business, and discover how improvements in your online visibility can translate to real growth in your customer base and bottom line.

Try our SEO budget calculator now, and get clarity on one of your most underutilized marketing assets.

"When a customer finds your business through search, they’re already halfway sold.

We deliver customers to businesses by making the businesses more findable online."

~Don Roberts (Digital Marketing Consultant)

How To Use This SEO Cost Calculator:

1
Enter your desired number of new prospects you'd like to get per month
2
Input your estimated conversion rate (typically 60-80% for service businesses)
3
Add your average customer lifetime value
4
The "Monthly SEO Investment ($)" field adjusts automatically based on the number of prospects you enter and the extra work it will require
5
Click the "Calculate My ROI" button to see your estimated ROI results

Calculate Your SEO ROI

Monthly Additional Revenue*

Annual Additional Revenue*

Annual SEO Investment

Return On Investment*

* This is an estimate only, not a guarantee.

"I started getting service calls as soon as we launched the website."

~ David G (HVAC Contractor)

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Results vs. Activity

The average "weekend warrior" SEO consultant typically tries to impress local business owner prospects with the number of SEO activities being done for the business. We know that local business owners don't care about the amount of busy work. They care about results (i.e., more prospects contacting them).

In the process of making this happen, savvy business owners realize the need to invest in marketing. However, they want to know what SEO work costs. Stated simply, if it costs $1 to have the SEO work performed and the business owners gets $3 back, that's a 300% ROI. By now, you realize that smart business owners are happy to make this trade all day long.

"Don is not only my Online Marketing Specialist, but a trusted business advisor and friend."

~ Michael B (General Contractor)

Frequently Asked Questions

How is SEO ROI Calculated?

SEO ROI is calculated by comparing the additional revenue generated from SEO efforts against the investment made. The formula is: [(Additional Revenue - SEO Investment) / SEO Investment] × 100.

Is the calculated ROI value guaranteed?

No, the ROI value calculated by this tool is an estimate only. It's based on the inputs you provide and industry averages. Actual results may vary based on many factors including market conditions, competition, and specific business circumstances.

What is a reasonable ROI to expect from investing in SEO services?

A reasonable ROI for SEO services typically ranges from 200% to 400%, meaning for every dollar invested in SEO, local businesses can expect to earn $2 to $4 in additional revenue. However, this can vary based on industry, competition, and market conditions.

How long does it typically take to see a favorable ROI?

For most local service businesses, it typically takes 6-12 months to begin seeing a favorable ROI from SEO investments. This timeframe can vary based on factors like market competition, brand authority, and the level of investment. We often get favorable results sooner.

What factors influence SEO ROI?

Several key factors influence SEO ROI:

Monthly organic traffic volume
Conversion rate optimization
Average lifetime value of customers
Level of SEO investment
Competitiveness of the local market
Website authority and trust signals
Quality and relevance of website content

Aren't all SEO providers the same?

Just like any other professional service, there are businesses that provide great results, some that provide so-so results, and some that provide poor results. Obviously, smart business owners want to hire an SEO consultant that gets great reviews and results, like we do at "DonRoberts.com Small Business Marketing".

What if I decide to do the SEO work myself or have a low cost SEO service do it instead?

Doing SEO Yourself:

SEO has become increasingly complex and challenging
Google's algorithms are constantly evolving, making it difficult to keep up (often over 500 changes per year)
Most online SEO advice is outdated and can lead to penalties
Business owners typically lack the time to learn proper SEO techniques
Time spent learning SEO could be better spent attracting new business

Low Cost SEO Services:

While tempting due to low cost, they often use spammy tactics
These tactics send negative signals to Google's algorithms
Can result in search engine penalties or even site bans
May harm your business's online presence in the long run

At DonRoberts.com Small Business Marketing, we:

Stay current with the latest SEO best practices
Utilize our proprietary system that sets us apart from others
Deliver proven results for our clients
Save you time and increase your brand presence online

Does the ROI estimate cover local prospects, regional, and national prospects?

The ROI estimate in our SEO costs calculator assumes the prospects are from the city your business is located in (say, in San Jose, CA). Targeting regional prospects (say, from multiple cities in the San Francisco Bay Area) and national prospects (say, from numerous cities across the United States of America) requires significantly more work and would need to be estimated for the larger coverage area.

What services are included with the ROI calculation?

The SEO services included in the ROI calculation are for initial technical SEO work and ongoing "Authority Signals" for the benefit of the business website and single Google Business Profile (GBP) - where the business address is displayed in the GBP. GBPs that are designated as "Service Area Businesses" (i.e., businesses that do not display the business address) require a lot more effort to achieve favorable search engine results, requiring additional investment.

Other digital marketing consulting services are available with additional investment, including paid advertising, content marketing, video marketing, social media marketing, email marketing, etc.

"Don is an educator and an advocate for the success of his clients."

~ Jack Mize (3-Time Best-Selling Author and Local Marketing Expert)

What To Do Next...

Start a conversation about your business presence. No pressure. Promise.

Call Us Now

"I made the right choice. Superb work from you always."

~ Fred A (Chiropractic Care)

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