Category Archives for "News"

Countdown to Awesomeness 2022

2021 vs. 2022

image of Countdown to Awesomeness 2022 graphic

You can simply decide that 2022 is your best year yet!

2021 was another challenging year for many business owners and their customers.

While some states opened-up and made it easier for businesses to serve customers, other states chose to invoke strict mandates and punitive measures.

Whether you supported tougher measures or not, we should be able to agree that for a good part of the nation many business owners struggled in 2021. Some even chose (or had to) close for good.

Since 2021 is just around the corner, what are your doing to position your business for success in 2022?

What Will Your Business Success Look Like In 2022?

Having a positive mindset is always a great start. But, what areas of your business will you be specifically focusing on?

Areas Of Focus

Consider one or more of the following for your small business marketing efforts in 2022:

  • Online Presence – What can you do to make your business more findable online?
  • Conversion Rate Optimization – What improvements can you make to your business website to make it convert better for you (e.g., more calls, more contact form submissions, more purchases, etc.)?
  • Social Media Marketing – What are helpful things you can do in the social media arena to increase awareness and mindshare?
  • Customer Follow-up – What can you do to follow-up with previous customers to get them to re-engage?
  • Social-Proof – What can you do to get more customer reviews from your customers?
  • Video Marketing – Do you have one or more videos about your business? If so, how are you marketing them? If not, why not?
  • Paid Advertising – What can you do in the area of paid advertising (Google Ads, Microsoft Advertising, Facebook Ads, etc.)?

The good news is that you don’t have to take on a new job trying to figure-out how to do each one – take time out of your already busy day to implement each one. Any one of the above items can help lead you to more customers and increased sales. Make it simple for yourself. Pick one. Implement it. Monitor it. Improve it. Pick another one, and do the same.

Banner of F.A.S.T. Content Marketing System offer

Click the image above to make your content more findable.

What To Do

For all practical purposes, 2022 is already here. Devote some time to deciding what you want 2022 to look like for your business. Not quite getting to it or simply choosing to do nothing is a recipe for the same results as in 2021 – or worse. Decide on which item to focus on and boldly take steps to implement it. Stay focused on it. Make it work for you.

2022 is going to be your best year yet – again!

Best, Don

Countdown to Awesomeness

2020 vs. 2021

image of a positive message about 2021

2021 will be what you make of it. Decide now what 2021 will become.

2020 has been a year that I’m sure a lot of business owners would like to forget. Whether you supported the closures or not, one thing we can all agree on is that the 2020 lock-downs have had a punishing effect on small business owners nationwide. Sadly, many of these businesses have shuttered for good. While that’s been unfortunate for them, other businesses weathered-the-storm and are looking forward to more prosperous times ahead.

Considering that 2021 is just moments away, how are you positioning your business for success in 2021?

What do you want for your business in 2021?

Besides simply having a positive mindset for 2021, what specifically do you want to happen with your business in 2021? How about:

  • Becoming more findable presence online?
  • A better website that works harder for you?
  • To finally start getting some traction in the social arena?
  • Away to follow-up with past customers and/or new prospects?
  • Away to build-up more customer reviews?
  • To get a video made for your business?
  • To start doing some paid advertising
  • Other?

Naturally, any or all of the above can lead to more customers & more sales. You just need to decide what you want…then stay focused on it. For those who elect to just sit back & see how things go, their businesses are bound to flounder in 2021 – or possibly fold-up for good.

But, that’s not you because you’re here at

What to do…

The countdown has begun. Take some time as we transition from 2020 to 2021, and decide what things are important to you for your business in 2021. Then, start taking purposeful action. You don’t need everything figured-out before you start. Just get started.

Doing that, 2021 is going to be your best year yet. Dare I say, it will even be awesome!

Best, Don

PS. Should you need assistance with your 2021 online business strategy, we’d be glad to help out. Here’s an easy way to get ahold of us.



Open for Business

Yes – We’re Open to Serve Your Business Marketing Needs! Small Business Marketing is open for business – during normal business hours.

image of san jose seo company small business marketing open for business announcement is open for business. Call now (408) 890-6395

How we can communicate

To help minimize the spread of the Coronavirus, our contact is via phone, Skype (video optional), and screen share.

Many business owners in San Jose are finding they have a bit of time now to really dial-in their approach to more effective marketing.

Give us a call to discuss your situation. As always, no pressure. I promise.

I hope you and yours are healthy and doing well.

Best, Don Roberts

PS. This is a perfect time to see how strong your business website is. Find out here