2021 was another challenging year for many business owners and their customers.
While some states opened-up and made it easier for businesses to serve customers, other states chose to invoke strict mandates and punitive measures.
Whether you supported tougher measures or not, we should be able to agree that for a good part of the nation many business owners struggled in 2021. Some even chose (or had to) close for good.
Since 2021 is just around the corner, what are your doing to position your business for success in 2022?
Having a positive mindset is always a great start. But, what areas of your business will you be specifically focusing on?
Consider one or more of the following for your small business marketing efforts in 2022:
The good news is that you don’t have to take on a new job trying to figure-out how to do each one – take time out of your already busy day to implement each one. Any one of the above items can help lead you to more customers and increased sales. Make it simple for yourself. Pick one. Implement it. Monitor it. Improve it. Pick another one, and do the same.
For all practical purposes, 2022 is already here. Devote some time to deciding what you want 2022 to look like for your business. Not quite getting to it or simply choosing to do nothing is a recipe for the same results as in 2021 – or worse. Decide on which item to focus on and boldly take steps to implement it. Stay focused on it. Make it work for you.
2022 is going to be your best year yet – again!
2020 has been a year that I’m sure a lot of business owners would like to forget. Whether you supported the closures or not, one thing we can all agree on is that the 2020 lock-downs have had a punishing effect on small business owners nationwide. Sadly, many of these businesses have shuttered for good. While that’s been unfortunate for them, other businesses weathered-the-storm and are looking forward to more prosperous times ahead.
Considering that 2021 is just moments away, how are you positioning your business for success in 2021?
Besides simply having a positive mindset for 2021, what specifically do you want to happen with your business in 2021? How about:
Naturally, any or all of the above can lead to more customers & more sales. You just need to decide what you want…then stay focused on it. For those who elect to just sit back & see how things go, their businesses are bound to flounder in 2021 – or possibly fold-up for good.
But, that’s not you because you’re here at DonRoberts.com.
The countdown has begun. Take some time as we transition from 2020 to 2021, and decide what things are important to you for your business in 2021. Then, start taking purposeful action. You don’t need everything figured-out before you start. Just get started.
Doing that, 2021 is going to be your best year yet. Dare I say, it will even be awesome!
PS. Should you need assistance with your 2021 online business strategy, we’d be glad to help out. Here’s an easy way to get ahold of us.
DonRoberts.com Small Business Marketing is open for business – during normal business hours.
Many business owners in San Jose are finding they have a bit of time now to really dial-in their approach to more effective marketing.
Give us a call to discuss your situation. As always, no pressure. I promise.
I hope you and yours are healthy and doing well.
Best, Don Roberts
PS. This is a perfect time to see how strong your business website is. Find out here